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Australians are becoming more health conscious, and this is reflected in the fitness and gym industry showing steady growth over the past 5 years. Entrepreneurs and two fitness fiends looking for a new way to work out, have been all over this trend, and developed an innovative new business model to turn their passion for exercise into a thriving brand – Blackbird Fitness, Port Adelaide Plaza.
The brainchild of David Norton, WFF - SA State Men’s Physique Champion and WFF SA National Men’s Physique Champion 2017 and Jonathon Abbas, the Blackbird Fitness concept began after identifying a growing gap in the market within the health and fitness industry; wherein the primary focus seemed more aligned with acquiring member number rather than facilitating a health and fitness experience.
One of the defining features of Blackbird Fitness, Port Adelaide Plaza will be the focus on building a community or tribe of members creating a unique culture that sets Blackbirds apart from the rest of the competition.
Think beyond the usual gym options. The 1,800 sqm, 24-hour, Blackbird Fitness, Port Adelaide Plaza will have the following features to make its brand unique.
Australians of all ages use gyms, fitness clubs, sports, or leisure Centres with the largest number belonging to under 35 years age bracket. 23.3% of the Port Adelaide Enfield Council population is aged under 35 years and now have a state of the art fitness and gym options right on their doorstep.
Source Statista 17 December 2020
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